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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Ni Putu Evie Sintya Wati

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Review Open access Aug 2026

Online Reviews, Ratings, and Brand Image in Shaping Generation Z’s Purchase Decisions: Evidence from The Originote Consumers in Denpasar

The purpose of this study is to analyze how online customer reviews, online customer ratings, and brand image influence purchasing decisions for The Originote products on the TikTok Shop platform. This study focuses on understanding the digital factors that influence consumer behavior, particularly among Gen Z in Denpa...

Ni Putu Evie Sintya Wati, Ni Wayan Eka Mitariani, Ni Putu Nita Anggraini · 0 citations

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