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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Nik Nursyakila Zakaria

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Open access 2026

Understanding Behavioral Intention of AI Adoption: A Conceptual Framework Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) Model

This paper addresses the lack of empirical and contextual information on student adoption of technology-based tools such as AI systems by proposing a theoretical framework based upon an adaptation of the Unified Theory of Acceptance and Use of Technology (UTAUT).

Sazimah Mohamed Salleh, Ramita Abdul Rahim, Nor Afni Md Sari et al. · 0 citations

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