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Nikhil Reddy Kondam

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Open access Aug 2026

Productivity narratives and the marginalization of ethics: a content analysis of academic influencer discourse on AI tools on Instagram

Abstract Purpose This study examines how academic influencers on Instagram represent AI tools through their post captions and hashtags, with particular attention to the narrative strategies used to frame these tools and the extent to which ethical and practical considerations appear in their textual content. Design/met...

Nikhil Reddy Kondam, Sonal Jha · 0 citations

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