Escalate: Economics and Business
Evi Yunita, Nikma Yucha
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Open access
Sep 2026
The Influence of Influencer Endorsement, Content Marketing, and Brand Ambassador on Purchase Decisions Through Brand Trust As An Intervening Variable For Bromen_Id Products in Surabaya
This study is motivated by the importance of digital marketing strategies in building consumer trust and encouraging purchase decisions for men's skincare products. The study aims to analyze the effects of Influencer Endorsement, Content Marketing, and Brand Ambassador on Purchase Decisions through Brand Trust as an in...
Evi Yunita Lia, Nikma Yucha
· Economics & business journal... · 0 citations
Review
Open access
Sep 2026
The Influence of Influencer Credibility, User-Generated Content, and Online Customer Reviews on Purchase Decisions Through Purchase Intention as an Intervening Variable Among Jasmine Jilbab Consumers in Sidoarjo (Case Study: Consumers of Jasmine Jilbab in
This study aims to analyze the influence of Influencer Credibility, User-Generated Content (UGC), and Online Customer Reviews (OCR) on Purchase Decisions through Purchase Intention as an intervening variable among Jasmine Jilbab consumers in Sidoarjo. This research employed a quantitative approach using a survey method...
Nazilatun Nafisah, Lucky Dwi Anggraini, Vemilia Nur Lilawati et al.
· Economics & business journal... · 0 citations