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Author

Nimete Kalabovic Muja

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Open access Sep 2026

Beyond a Good Stay: How Service Quality and Customer Satisfaction Create Loyal Customers

This study examines how service quality based on the SERVQUAL model dimensions (Tangibles, Reliability, Responsiveness, Assurance, and Empathy) affects customer satisfaction and customer loyalty in the hotel industry. The study also evaluates the mediating role of customer satisfaction and potential differences between...

Jetmir Muja, Albana Boriçi, A. Boriçi et al. · 0 citations

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