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Niyata Bhat

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Open access Jul 2026

UNDERSTANDING THE DECLINE OF DUNZO: A CASE STUDY OF INTERNAL STRATEGIC AND OPERATIONAL FAILURES

This study examines the decline of Dunzo, a pioneering hyperlocal delivery platform in India, from a strategic, operational, supply chain, and financial perspective. Founded in 2015 as a WhatsApp-based concierge service, Dunzo rapidly evolved into a technology-driven platform catering to urban consumers' demand for con...

Niyata Bhat, A. B. Dsilva · 0 citations

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