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Author

Nnawuihe Joy Chidinma

2 papers indexed here

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Review Open access Oct 2026

RELATIONSHIP MARKETING STRATEGIES AND CUSTOMER PATRONAGE OF DEPOSIT MONEY BANKS IN OWERRI, IMO STATE, NIGERIA

This study is focused on relationship marketing strategies and patronage in banking industry in Owerri, Imo State, Nigeria. This study was carried out to help minimize customer defections in banking organizations. Descriptive Survey research design was adopted, and questionnaire was used to collect primary data. The da...

Nnawuihe Joy Chidinma, F. C. Ibekwe, Uzoamaka Josephine Uhie · 0 citations
Review Open access Oct 2026

PRODUCT PACKAGING AND CUSTOMER LOYALTY OF BREWERY FIRMS IN ABIA AND IMO STATES, NIGERIA

This study product packaging and customer loyalty of brewery firms in Abia and Imo States, Nigeria. The study used survey research design, and questionnaire served as the instrument of data collection. The data collected in this study were analyzed using simple percentage, mean statistic and Pearson Product Moment Corr...

Nnawuihe Joy Chidinma, Obiageli A. Nnamocha, Ohale Vinasus Williams · 0 citations

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