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Nor Zubaidah Nor Albashri

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Open access 2026

The "Hyper-Real" Trap: How Interactive Marketing Fuels Materialistic Impulsivity in Malaysian Youth Homebuyers

Widening gaps among salaries, property prices, and digitally curated lifestyles complicate homeownership decisions among Malaysian youth. This conceptual paper contributes an integrative extension of the Stimulus–Organism–Response framework by combining digital marketing exposure and housing-affordability pressure with...

Zarul Azhar Nasir, Ainol Mardhiyah Rahmat, A. Fadzil et al. · 0 citations

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