Buy-Now, Pay-Later (BNPL) Adoption Among UAE Consumers in the FinTech Ecosystem: A Data-Driven Consumer Analytics Study
Buy-Now, Pay-Later (BNPL) services are a major FinTech innovation that is transforming consumer payment habits in the United Arab Emirates (UAE). However, there is limited empirical evidence on continuance intention in the Gulf Cooperation Council (GCC), and little research has been conducted combining behavioral-adopt...