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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Norliana Hashim

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Open access Aug 2026

GAMIFIED CORPOTATE SOCIAL RESPONSIBILITY AND CONSUMER BEHAVIOR ON DIGITAL PLATFORMS: A CONCEPTUAL FRAMEWORK

This paper develops a conceptual framework to explain how corporate social responsibility (CSR) initiatives influence consumer behavior within the emerging context of gamified digital platforms. Drawing on Carroll’s CSR Pyramid and the Stimulus–Organism–Response (SOR) framework, the study integrates CSR theory with the...

Xiao-Kang Zhang, Norliana Hashim, Syafila Kamarudin · 0 citations

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