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Author

Novalia Rachmah

1 paper indexed here

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Review Sep 2026

Sustainable marketing and green consumerism: how eco-labels influence purchase decisions in fast-moving consumer goods – a systematic literature review

This study examines the influence of eco-labels on consumer purchasing decisions within fast-moving consumer goods (FMCG) markets, utilising a systematic literature review that integrates psychological, signalling, and institutional perspectives. Systematic review, conducted under the preferred reporting ite...

Indra Cahaya Tresna, Sri Hartini, Novalia Rachmah et al. · 0 citations

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