The low level of digital financial inclusion among rural women classified as unbanked indicates a significant communication gap in the financial technology adoption process. This study aims to construct a digital and social communication strategy model to support the implementation of digital financial inclusion for th...
Novie Susanti Suseno, R. Febrina, Tarisya Nur Fadilah· Proceeding of International...· 0 citations
The purpose of this study is to explain the implementation of digital marketing communication strategies carried out by Tekun by utilizing the @tekun.id Instagram account through the AISAS (Attention, Interest, Search, Action, and Share) model. The research method employs a descriptive qualitative approach, utilizing d...
Zikri Fachrul Nurhadi, Chotijah Fanaqi, Novie Susanti Suseno et al.· International Journal of Sus...· 0 citations
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