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Author

Novie Susanti Suseno

2 papers indexed here

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Conference Open access Sep 2026

Bridging the Communication Gap: Socio-Cultural Barriers to Financial Technology Adoption among Unbanked Women in Rural Areas

The low level of digital financial inclusion among rural women classified as unbanked indicates a significant communication gap in the financial technology adoption process. This study aims to construct a digital and social communication strategy model to support the implementation of digital financial inclusion for th...

Novie Susanti Suseno, R. Febrina, Tarisya Nur Fadilah · 0 citations
Review Open access Sep 2026

Digital Marketing Communication Strategy of Instagram@Tekun.id In Increasing Brand Awareness

The purpose of this study is to explain the implementation of digital marketing communication strategies carried out by Tekun by utilizing the @tekun.id Instagram account through the AISAS (Attention, Interest, Search, Action, and Share) model. The research method employs a descriptive qualitative approach, utilizing d...

Zikri Fachrul Nurhadi, Chotijah Fanaqi, Novie Susanti Suseno et al. · 0 citations

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