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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Novita Anggraini

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Open access Sep 2026

Predicting Customer Dropout from Early Behavioral Data in a Vocational EdTech Platform

Customer retention is a strategic concern for enrollment-based educational technology (EdTech) firms, where acquiring a new customer costs far more than retaining an existing one. Churn research in education, however, rests on an unresolved measurement premise: models routinely treat any post-onboarding inactivity as c...

L. Dewi, Novita Anggraini, Mamok Andri Senubekti · 0 citations

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