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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Nur Adriana Aisyah Suhailan

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Review Open access 2026

Exploring the Relationship of Perceived Usefulness, Ease of Use and Security on Purchase Intention: A Study of Shopee Pay Later in the Malaysian E-Commerce Industry

Abstract— Despite the rapid adoption of Buy Now, Pay Later (BNPL) services such as Shopee SPayLater, consumers' intention to use these services for smartphone purchases remains uncertain. Many users' express concerns regarding usefulness, ease of use, and security, alongside limited empirical studies examining these fa...

Nur Adriana Aisyah Suhailan, Aini Khalida Muslim, Muhamad Izaidi Ishak et al. · 0 citations

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