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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Nur Syafiqah A. Rahim

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Open access 2026

The Role of Digital Content Characteristics in Driving Consumer Engagement and Travel Decision: A Study on Malaysian Consumers

This study investigates the impact of social media content characteristics on travel decision-making among Malaysian consumers. Specifically, it aims to determine which content characteristics significantly drive consumer engagement, involvement, and travel desire. By addressing key research gaps in digital content mar...

Nor Azreen Rozlan, Amizatulhawa Mat Sani, Nur Syafiqah A. Rahim et al. · 0 citations
Open access 2026

Bridging Digital Divide: Assistive Technology Adaptation and Success Factors among Visually Impaired Entrepreneurs in Malaysia

Entrepreneurship serves as a vital pathway for visually impaired individuals in Malaysia to achieve financial independence, social inclusion, and economic self-sufficiency. However, these entrepreneurs face significant structural and societal challenges that hinder their business participation and growth. This study ex...

Nur Syafiqah A. Rahim, Mariam Miri Abdullah, Y. Hisham et al. · 0 citations

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