DIGITAL TRANSFORMATION AND SUSTAINABILITY STRATEGIES IN THE INDONESIAN COSMETICS INDUSTRY: PORTER’S FIVE FORCES OF COMPETITIVE DYNAMICS AND GROWTH OPPORTUNITIES
This article provides an overview of the analysis of the cosmetics and personal care industry in Indonesia. The cosmetics industry in Indonesia is growing rapidly in line with increasing public awareness of self-care, changes in lifestyle, and the advancement of digitalization. The presence of social media and e-commer...