This research investigates the implementation and effectiveness of Integrated Marketing Communication (IMC) for promoting Pawukon-based ethno-wellness tourism in Sidorejo Tourism Village, Indonesia. Using a mixed-methods approach, data were collected through tourist surveys, management interviews, and field observation...
Janitra Fullaroa Salsabil, Nurbaeti Nurbaeti, Saptarining Wulan et al.· ASEAN Journal on Hospitality...· 0 citations
This study aims to analyze the application of edupreneurship principles in the development of the automotive service business at US Car Wash in Gowa Regency. Edupreneurship, as an integrative approach that combines educational values and entrepreneurial practices, is expected to encourage innovation, organizational lea...
The hospitality industry's decision-making processes have been revolutionized by the quick adoption of artificial intelligence (AI) and big data analytics (BDA), especially in hotel revenue management. Few studies have looked at how these technological capabilities work together to improve the efficacy of Decision Supp...
Arif Zulkarnain, Agustinus Rustanta, R. Singh et al.· International Conferences on...· 0 citations
This study aims to examine the effect of entrepreneurial leadership and network capability on organizational creativity and innovation, with entrepreneur performance as a mediating variable among culinary SMEs in Jakarta. A quantitative approach with an explanatory design was employed to test causal relationships among...
Novita Widyastuti Sugeng, Rahmat Ingkadijaya, Nurbaeti Nurbaeti et al.· Equator Journal of Managemen...· 0 citations
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