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O. F. Babatunde

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Review Open access Sep 2026

Relationship Between Marketing Mix Strategy and the Market Expansion of Quoted Food and Beverages Companies in Lagos State

Market expansion is a strategic challenge for quoted food and beverage companies in Lagos State, Nigeria, amid intense competition, changing consumer preferences, and distribution constraints that require the integrated implementation of marketing mix strategy to strengthen market presence and reach new consumers. This...

F. A. Babatola, Ademola Aderibigbe, O. F. Babatunde · 0 citations

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