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O. Sangoro

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Open access Oct 2026

Strategic Service Quality on Sales Performance of Multinational Fast-Food Firms in Nairobi County Kenya

On a local and global perspective, the performance of multinational fast-food firms encountered difficulties in the past in improving sales revenue, this occurred due to poor service quality (KNBS report 2023). Therefore, the purpose of the study was the analysis of strategic service quality on sales performance of mul...

B. Nyagilo, Henry Yatich, O. Sangoro · 0 citations

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