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Oktori Kiswati Zaini

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Open access Oct 2026

The Influence of Social Media Marketing on Instagram and Brand Image on the Purchase Decision of Tomkins Shoes in Bogor City

This research aims to examine how Instagram-based social media marketing and brand image influence consumers’ purchasing decisions for Tomkins shoes in Bogor City. A quantitative method was applied using purposive sampling of 100 respondents. Tomkins consumers aged 15-34 years who were active Instagram users. Data were...

Muhammad Praditya Ashiddiqli, Oktori Kiswati Zaini, Sufrin Hannan et al. · 0 citations

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