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Author

Oleksandr O. Petrovskyi

2 papers indexed here

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Open access Aug 2026

Development the model of intellectual capital formation based on the principles of the digital economy under the current investment trends

This study investigates the process of defining the influence and relationship between the intellectual capital of the enterprise and the digitalization of economic processes, thereby highlighting the importance of investment support and efficiency of activity. The task addressed relates to inefficient management of kn...

O. Arefieva, Z. Poberezhna, V. Tytykalo et al. · 0 citations
Aug 2026

Integration of HR technologies and marketing approaches in the company’s personnel management system

The article reveals the theoretical and applied foundations of integrating HR technologies and marketing approaches into the enterprise personnel management system. It is substantiated that under the conditions of digitalization, increasing competition in the labor market, the growing importance of the employer brand,...

Oleksandr O. Petrovskyi · 0 citations

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