Open access
Aug 2026
ТРАНСФОРМАЦІЯ ІНСТРУМЕНТАРІЮ ЗВ’ЯЗКІВ З ГРОМАДСЬКІСТЮ В ЕПОХУ ЦИФРОВОГО МАРКЕТИНГУ
The article is devoted to a comprehensive theoretical substantiation and practical analysis of the evolution and transformation of public relations (PR) tools under the influence of modern digital marketing technologies. The paper proves that the rapid development of Internet communications has led to a shift in the cl...
Ольга Кучкова, В. В. Журавель
· Herald of Khmelnytskyi Natio... · 0 citations