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P. Chikere

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Review Open access Aug 2026

Sustainable Marketing Strategies and Business Success of Small and Medium Scale Enterprise in Yenagoa, Bayelsa State

The purpose of this study was to investigate the relationship between sustainability marketing strategies and business success of small and medium enterprises (SMEs) in Yenagoa, Bayelsa State, with a specific focus on how eco-friendly products, corporate social responsibility (CSR), and transparency influence customer...

P. Chikere · 0 citations

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