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P. Kencana

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Open access Oct 2026

The Influence of Store Atmosphere and Product Completeness on Purchasing Decisions at Pangjay Fishing Shop in Central Jakarta

This study examines the relationship of store atmosphere and product completeness with purchasing decisions at Pangjay Fishing Shop in Central Jakarta. Using a quantitative associative approach, data were collected through questionnaires from 100 respondents selected using purposive sampling. Data were analyzed using s...

Andhika Nuzula, P. Kencana · 0 citations

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