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Open access Sep 2026

Integrated Business Analytics Framework for Improving Strategic Decision-Making and Performance Optimization in Modern Organizations

Data is expensive and valuable to organizations, but too often, they don't use it to improve strategic decision-making or performance. This study comes up with an Integrated Business Analytics Framework (IBAF), presents the five layers of data foundation, analytics engine, decision integration, performance optimization...

P. Mekala · 0 citations

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