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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

P. Narayanan

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Review Aug 2026

Understanding global social media influencer (SMI) marketing through credibility: a review, integrative framework and research agenda

This research examines a globally relevant phenomenon of social media influencer (SMI) credibility through a systematic literature review (SLR) and develops a future research agenda. The SLR of 155 articles on SMI credibility is conducted following the SPAR-4-SLR protocol and further organized using TCCM and...

Ekta Srivastava, P. Narayanan · 0 citations

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