Digital insurance adoption and financial inclusion among urban consumers in Chennai: Mediating effects of awareness, digital literacy, and trust
Type of the article: Research ArticleAbstractInsurance penetration in India remains critically low (2.7 per cent life, 1.0 per cent general) despite two decades of market liberalization and substantial digital infrastructure expansion. This study investigates how insurance awareness and digital literacy translate into...
Sherin Amala, P. S.
· Insurance Markets and Compan... · 0 citations