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2026

AI-Driven Digital Transformation and Consumer Behaviour in Online Shopping

The findings suggest that AI-driven digital transformation not only improves user experience but also reshapes consumer expectations, decision-making patterns, and brand relationships.

Ritesh Kumar Chaudhary, Pragya Singh · 0 citations
Review 2026

Understanding How Ai-Enabled Hrm Practices Influence Intrapreneurial Behavior: A Conceptual Framework

A conceptual framework on the relationship between AI-enabled HRM practices and intrapreneurial behavior is developed informed by a selective review of existing empirical literature across diverse industries and geographical contexts, drawing on quantitative, qualitative, and mixed-method studies.

Prof. V. K. Gupta, Pragya Singh · 0 citations

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