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P. Wirawan

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Open access Oct 2026

Utilizing virtual reality as a marketing strategy for Bali tourism destinations: An innovative approach towards sustainable tourism

This study aims to analyze the use of Virtual Reality (VR) as an innovative marketing strategy to support sustainable tourism in Bali with an emphasis on environmental conservation. Using a hermeneutic qualitative approach, data was collected from 20 participants consisting of tourists, industry players, government rep...

Putu Ayu Sita Laksmi, P. Wirawan, I. Dharmanegara et al. · 0 citations

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