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Author

P. Yudhistira

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Open access Sep 2026

Mapping the Future of Travel: Investigating the Impact of Customer Satisfaction on Online Travel Agency Purchase Intention Using Extended TAM and TPB

This study investigates the determinants affecting the purchasing intentions of individuals in Indonesia, specifically within the online travel agency context. The study is distinctive in integrating the extended Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) frameworks, incorporating customer s...

P. Yudhistira, Magsyanda Meliana · 0 citations

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