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Author

Papa Rao Maddala

2 papers indexed here

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Review Open access 2026

CONSUMER DECISION MAKING -INFLUENCE OF AI-GENERATED ADVERTISEMENTS

As a result of the fast development of artificial intelligence (AI), digital marketing has been revolutionized, and advertising that are created by AI have become an essential component in the process of influencing consumer purchases. The purpose of this research is to investigate the impact that ads powered by artifi...

Srenivasarao K, Cheepu Pavani, V. Nagaiah et al. · 0 citations
Open access 2026

MACHINE LEARNING ALGORITHM- LOGIT REGRESSION FOR CREDIT RISK ASSESSMENT

With the use of Logistic Regression, this study explores the process of credit risk evaluation. The core data for this study comes from ninety individuals who applied for loans at three different private banks in Hyderabad. The rationale of this cram is to uncover foremost drivers of loan default, such as the amount of...

Mandadapu Rajani, Midde Venkata Krishna Varaprasad, Chadarasarasipalli Venkata Krishna et al. · 0 citations

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