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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Paramjeet Kumar

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Review Open access Aug 2026

Consumer perception of corporate sustainable marketing strategies for environmental sustainability: A systematic review of empirical evidence and corporate best practices

As environmental degradation intensifies stakeholder pressure on business, sustainability has moved from a peripheral concern to a strategic imperative in marketing. This study systematically reviews empirical evidence on consumer perception of corporate sustainable (green) marketing strategies and benchmarks the envir...

Wallamkupar Dkhar, B. Lyngdoh, Paramjeet Kumar · 0 citations

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