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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Paula Rodriguez-Muller

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Review Open access Aug 2026

Omni-Channel made concrete. A qualitative study to explore its building blocks

A refined definition of OCM for the public sector is proposed and a number of building blocks for OCM that can be structured in three tiers of importance are proposed to provide government agencies with a structured basis for developing and prioritising their OCM strategies.

W. Pieterson, Paula Rodriguez-Muller, Luca Tangi · 0 citations

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