Watch now or never: fear of a better option (FoBO), maximizing tendencies, and decision-making on video streaming services
This study aims to investigate how affective experiences associated with Fear of a Better Option (FoBO) and Maximizing Tendencies (MT) are reflected in consumer decision-making in Subscription Video-on-Demand (SVOD) environments. Specifically, it investigates how choice overload and social comparison relate to maxi...