Navigating “fear of childbirth” on and off digital platforms: Market rationality and the localization of neoliberal feminism in China
The fear of childbirth (FOC) discourse on digital platforms is a pervasive yet understudied gender belief shaping contemporary gender dynamics in China. This study focuses on young Chinese urban middle-class women, who are active Red (Xiaohongshu) users at various marital and childbearing stages. Using critical discour...