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Pendi Putra Jaya

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Open access Oct 2026

Building Customer Trust and Experience through Marketing Factors: Evidence from International Personal Shopper Services in Batam

Background: Technological advancements and digitalization have sparked new shopping trends, such as international personal shopper services. Batam is a city with significant potential for these services. However, building customer trust is a major challenge, as most transactions are conducted online, which can impact c...

Erilia Kesumahati, Pendi Putra Jaya, Wisnu Yuwono · 0 citations

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