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Petre Danci

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Review Open access Aug 2026

Generation Z Consumer Behavior in Social Commerce: Key Factors and Theoretical Foundations

This article analyzes the purchasing behavior of Generation Z consumers on social media platforms. Generation Z, which includes individuals born between 1997 and 2012, is currently one of the world's largest consumer groups. The article reviews recent academic literature to understand what distinguishes this generation...

Petre Danci · 0 citations

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