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Pooya Saeidi Motahar

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Open access Sep 2026

An Expert-Informed Framework for Sustainable MICE Operations: Evidence from Suwon City, South Korea

This study addresses the implementation gap between global sustainability agendas and the operational realities of secondary MICE destinations, using Suwon City, South Korea, as an informed framework case study. While Suwon strives to compete with mega-destinations, it faces critical challenges in operationalizing inte...

A. Abukhalifeh, Pooya Saeidi Motahar, Mazni Saad et al. · 0 citations

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