The Impact of Perceived Online Review Inauthenticity on Consumer Information Vigilance: Evidence from Regression, Correlation and Parallel Mediation Analysis
Online reviews are a dominant source of pre-purchase information, but fake, paid, exaggerated and AI-generated reviews have made review authenticity a central concern for consumers and platforms. Most research addresses the algorithmic detection of fake reviews, while few studies examine how a consumer’s own perception...
Pothula Prashanth, Vimal Raj L.
· International Journal of Cre... · 0 citations