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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Prabhuram Sp

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Review Sep 2026

A systems view of consumer trust and engagement with AI-powered virtual influencers in online shopping

This study aims to investigate the key enablers associated with consumer responses towards artificial intelligence (AI)-powered virtual influencers (VIs) in online shopping, with a focus on the psychological, technological, communication-related and cultural factors shaping consumer trust, engagement and decision-m...

Santanu Mandal, R. Dubey, Payel Das et al. · 0 citations

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