UNLOCKING GENERATION Z ENTREPRENEURSHIP: THE ROLE OFENTREPRENEURIAL KNOWLEDGE, FAMILY SUPPORT, AND SELF-EFFICACY
This study investigates the influence of entrepreneurial knowledge, family environment, and self-efficacy on entrepreneurial intention among Generation Z university students in Bekasi Regency. Employing a quantitative explanatory design, data were collected through a cross-sectional survey of 105 purposively selected r...