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Priyanshi Gupta

1 paper indexed here

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Open access Sep 2026

Psychology of packaging: an exploratory study of sustainability, economic value, emotional branding and consumer well-being

With the global shift towards sustainable development, responsible consumption and production has gained centre stage for emerging businesses. Organizations are adopting sustainable practices as a result of environmental degradation. With the increasing environmental concerns, the market of sustainable packaging is gai...

Priyanshi Gupta, Ekta Bhambri Marwaha, Shaheen Parveen et al. · 0 citations

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