Green marketing has gained significant attention globally due to increasing environmental concerns such as pollution, climate change, and resource depletion. Companies are integrating eco-friendly practices into their marketing strategies to influence consumer behavior and promote sustainable consumption. Kathmandu Val...
Regenerative tourism has gained increasing scholarly attention as it seeks to generate net-positive environmental, cultural and social outcomes. However, empirical research examining tourists’ perceptions and behavioral intentions towards regenerative tourism in tourism destinations remains limited, particularly in...
Purnima Lawaju, Suraj Khaiju, A. C et al.· Journal of Responsible Touri...· 0 citations
Background: Social media has become an integral part of students’ academic and social lives, offering opportunities for communication, learning, and information sharing. However, excessive use of social media may lead to loneliness, self-presentation pressure, information overload, and social media addiction, which can...
Rakriti Pariyar, Purnima Lawaju· Quest Journal of Management...· 0 citations
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