INOVASI BISNIS SA'DAN TAILOR DALAM MENINGKATKAN PENJUALAN MELALUI MEDIA INFLUENCER FASHION
This study aims to analyze the business innovation strategy implemented by Sa’dan Tailor through collaboration with fashion influencers and to examine its role in improving business competitiveness. The study used a qualitative approach with a case study design. Data were collected through observation, in-depth intervi...