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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Puteri N. E. Nohuddin

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Conference Sep 2026

Buy-Now, Pay-Later (BNPL) Adoption Among UAE Consumers in the FinTech Ecosystem: A Data-Driven Consumer Analytics Study

Buy-Now, Pay-Later (BNPL) services are a major FinTech innovation that is transforming consumer payment habits in the United Arab Emirates (UAE). However, there is limited empirical evidence on continuance intention in the Gulf Cooperation Council (GCC), and little research has been conducted combining behavioral-adopt...

Nora Azima Noordin, Puteri N. E. Nohuddin, A. Hayek et al. · 0 citations

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