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Putri Putri

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Open access Aug 2026

Digital Innovation Strategies to Enhance Competitive Advantage

Purpose: This study aims to analyze the digital innovation strategies implemented by Limitha Store to enhance its competitive advantage, identify their impact on business growth, and determine the challenges involved in their implementation. Research Method: This study employed a qualitative case study design. Data wer...

Putri Putri, Yeye Suhaety, Fahrul Mauzu · Advances in Management &... · 0 citations