Persepsi Masyarakat Terhadap Produk Pembiayaan Bank Syariah: Studi Kasus pada Masyarakat Kelurahan Jawa Kecamatan Samarinda Ulu
This study aims to analyzes public perception in Jawa Village, Samarinda Ulu District, toward Islamic banking financing products using Walgito's cognitive, affective, and conative dimensions and the perspective of Islamic Consumption Behavior. A descriptive qualitative approach was applied to 10 informants selected thr...