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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Putu Ayu Nirmala Kamiana Putri

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Review Open access Aug 2026

Understanding Artificial Intelligence Driven Marketing Strategies in Enhancing Consumer Engagement and Sustainable Business Competitiveness in Digital Markets

Artificial Intelligence (AI) has become a strategic driver of digital marketing transformation by enabling organizations to deliver personalized customer experiences and improve business performance. This study aims to examine the role of AI-driven marketing strategies in enhancing consumer engagement and sustainable b...

Putu Ayu Nirmala Kamiana Putri, Ridha Chairunissa, Eko Prastiyanto · 0 citations

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