Review
Open access
Oct 2026
Determinants of tourism motivation and their impact on tourism effectiveness: Evidence from Vietnam
Type of the article: Research ArticleThis study aims to identify the key factors influencing tourist motivation and its subsequent impact on tourism effectiveness within the Vietnamese digital tourism sector. Research data were collected through an online survey utilizing a structured instrument measured on a five-poin...
Q. Ngo, M. Truong
· Tourism & Travelling · 0 citations