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Qian Zhang

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Open access 2026

Narratology in social media branding

: With the continuous iteration of digital technology, social media has become deeply embedded in people's daily lives. By virtue of its extensive reach and powerful interactivity, it has exerted a profound social impact. Consequently, leveraging the advantages of these platforms for brand building has become a widely...

Qian Zhang, Jing Chen · Media and Communication Rese... · 0 citations